Q:  He helped out former prime minister Pierre 
Trudeau at points. What did he bring to Trudeau? 
How did he help him?

A:  Well, Trudeau was a common friend of both 
McLuhan and myself. At the time I met McLuhan I 
had just become the policy chairman of the Liberal 
party for Ontario. And as such, I was one of 
Trudeau’s advisors. I’d had a rapport with Mr. 
Trudeau—I’m not saying he took my advice—not 
many times, but once or twice. And I wrote a book 
called The Way Ahead for Canada  based on a 
working paper that Trudeau had developed. 
McLuhan and I had worked on some ideas together,